DÜSSELDORF, Germany — Oct. 28, 2010 — Here at the K Show, Hall 6, Stand D42, the Innovative Plastics strategic business unit of SABIC, today announced the establishment of a new business unit to meet growing customer demand for advanced engineering thermoplastic materials and application development expertise in the Middle East and Africa. This new organization, which is based in Riyadh, Saudi Arabia, demonstrates SABIC’s strong commitment to this increasingly important region – providing customers access to a robust portfolio of more than 40,000 high-performance resins. The new business unit will be led by Richard Crosby, a veteran Innovative Plastics executive and scientist.

“Our innovation in materials and service has been a key differentiator in helping customers be successful in growing and dynamic markets – from understanding their unique requirements to continuously innovating high-performance materials, technologies and services that help give them competitive differentiation,” said Charlie Crew, president and chief executive officer, Innovative Plastics. “Under Richard’s leadership, we are committed to providing the same level of support in the Middle East and Africa to help OEMs and processors in the region create world-class products. This new business unit will enable customers to easily leverage our expansive portfolio of solutions to meet the changing requirements of local and global markets.”

Today’s announcement is the second recent example of SABIC’s focus to bring advanced materials solutions to this important region. The company recently announced a new Application Development Technology Center in Riyadh, which is slated to open in late 2012. The center will offer customers advanced design, material development, conversion processing and part testing.

“Innovative Plastics’ proven success in serving global industries such as appliances, automotive, building and construction, alternative energy and electrical components will enable us to establish and grow new customer relationships as well as create greater market demand in this growing region,” noted Crosby. “For example, the solar energy industry, a major focus area for the Middle East, uses several of our engineering thermoplastics in current photovoltaic applications and will need new innovative materials for future designs. We see an opportunity to add value to the design, development and production of new applications across multiple markets helping our customers achieve their business goals.”

Crosby brings 22 years of extensive experience in business development, marketing and technology to his role. Most recently he served as the general manager of marketing and technology for the Innovative Plastics’ business unit in the Pacific. He holds a doctorate in chemistry from Texas A&M University.

For additional information on SABIC Innovative Plastics’ thermoplastic materials portfolio, please go to www.sabic-ip.com. For technical product inquiries, please contact us at www.sabic-ip.com/prtechinquiry.

SABIC is Exhibiting at K 2010 in Düsseldorf, Germany in Hall 6, Stand D42

For K 2010, SABIC’s focus is A Culture of Innovation, which means investing in Growth, Technology, Sustainability and Customer Focus. We help our customers to innovate, differentiate their applications and optimize costs by:

· Investing in global expansion;

· Providing the broadest product portfolio that delivers better performance and adds value;

· Developing environmentally responsible products and solutions that provide significant and measurable performance advantages; and

· Working closely with our customers to build long-term, lasting relationships.


About SABIC Innovative Plastics

SABIC Innovative Plastics is a leading, global supplier of engineering thermoplastics with a 75-year history of breakthrough solutions that solve its customers’ most pressing challenges. Today, SABIC Innovative Plastics is a multi-billion-dollar company with operations in more than 35 countries and approximately 9,000 employees worldwide. The company continues to lead the plastics industry with customer collaboration and continued investments in new polymer technologies, global application development, process technologies, and environmentally responsible solutions that serve diverse markets such as automotive, electronics, building & construction, transportation, and healthcare. The company’s extensive product portfolio includes thermoplastic resins, coatings, specialty compounds, film, and sheet. SABIC Innovative Plastics (www.sabic-ip.com) is a wholly owned subsidiary of Saudi Basic Industries Corporation (SABIC), one of the world’s top six petrochemicals manufacturers.
                            
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*Trademarks of SABIC Innovative Plastics IP BV.

® SABIC and STAMAX are registered trademarks of SABIC.


SABIC Innovative Plastics Media Contacts

Global
Jodi Kennedy
SABIC Innovative Plastics,
Pittsfield, Mass., U.S.A.
Tel:  +1 413 448 7383
E-Mail:  jodi.kennedy@sabic-ip.com

Europe
Helen Vandebovenkamp
SABIC Innovative Plastics, Bergen op Zoom,
The Netherlands
Tel:  +31 164 292 097
E-Mail:  helen.vandebovenkamp@sabic-ip.com

Asia
Larry Feng
SABIC Innovative Plastics, S&P Asia Pacific
Shanghai, China
Tel:  +86 21 6288 1088
E-Mail:  larry.feng@sabic-ip.com


Agency Media Contacts

The Americas
Jim Allison
AH&M Marketing Communications,
Pittsfield, Mass., U.S.A.
Tel:  +1 413 448 2260, x250
E-Mail:  jallison@ahminc.com

Brazil
Gabriela Bruschi
Edelman Brazil, Sao Paulo, Brazil
Tel:  +55 11 3017 5300, x221
E-Mail:  gabriela.bruschi@edelman.com

Europe
Kevin Noels
Marketing Solutions, Bergen op Zoom,
The Netherlands
Tel:  +31 164 317 011
E-Mail:  knoels@marketingsolutions.be

China
Shona Liu
Edelman, Shanghai, China
Tel:  +86 21 6193 7526
E-Mail:  shona.liu@edelman.com

Japan
Mitsu Sugino
Tokyo PR Inc., Tokyo, Japan
Tel:  +81 3 3273 2731
E-Mail:  sugino@tokyopr.co.jp